McGoal
McDonald’s Canada partnered with Montreal Canadiens to offer fans McGoal - a net-new promotion where if they scored the first goal of the game, My McD’s app users in Quebec received free fries. Win-win!
Through an engaging hyper-specific content email cadence and landing page, we increased McDonald's app downloads, guest counts and sustaining user engagement all season long. A true hat trick!
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2018 ECHO | Silver | Retail & Direct Sales
